Outside Visitors To Palaver Tree Theater Had A BIG Economic Impact On Wakulla in 2019
$7,500 OF ECONOMIC IMPACT -- OR TEN WEEKS OF A $15/HR JOB -- IN JUST SIX WEEKS
Of everything we do – including our professional theater productions, concerts, festivals, and community events and classes – we are most proud of our economic impact on Carwfordville and Wakulla County.
Hundreds and hundreds of visitors every year clear a night, put on their shoes, make the beautiful drive into Wakulla, and pull up to Palaver Tree for a show. And during their night out – maybe a date night – they’ll browse at a local shop and eat at a locally owned business for dinner.
Now, we have an idea just how much that matters to Wakulla.
In October, we started surveying attendees at the start of every theater performance. We wanted to know where attendees hailed from, if they spent any money with a local business while they were visiting, and, most importantly, how much they spent.
And we were astonished by what we found:
COUNTING JUST TWO SHOW RUNS, IN ONLY OCTOBER AND NOVEMBER, PALAVER TREE HAD OVER $7,500 WORTH OF FOUND ECONOMIC IMPACT ON OUR LOCAL ECONOMY, FROM OUTSIDE VISITORS.
- Through spending at local small businesses, mostly in the form of “dinner before a show.”
- Counting JUST TWO theater productions from October-November, and not any of our great concerts or special events.
- TWO THIRDS (67%) of our attendees were from OUTSIDE WAKULLA.
- TWO OUT OF EVERY THREE outside visitors spent money at a LOCAL BUSINESS.
- And every outside visitor who supported a local business spent AN AVERAGE OF $15.75.
That $7,500 worth of economic impact is the equivalent of 10 WEEKS of salary, employment taxes, and benefits for a worker that earns $15 an hour. And we did it entirely through the support of members, donors like you, sponsors, and sales....without a single cent of government support.
As we continue our surveys – and continue to grow our regional footprint -- we’re excited to see what these impacts look like over a full year.
This is all important to us, because the impact in the community is real. It means more hours for an employee, or a raise. It means dance lessons for the owner’s daughter or son. It means more gifts to local charities that help our community.
And it means more money going back to our homes and neighborhoods.
To learn how Palaver Tree creates rungs on the professional ladder for our aspiring youth, attracts talent and attention to our county, and how we keep your dollars “working for Wakulla,” click HERE.
Thank you for your support through the years and in 2019, and thank you for considering a gift to Palaver Tree now, so that we can continue to grow in the months ahead.
Happy holidays, and a great New Year to all!
Founder and Creative Director